A product video ad campaign for
ZIPLINE BREWING CO. | Mosaic IPA
Leonardo and Genmo AI were utilized to produce…the produce. Fuji X-T3 | 25mm Meike Cine | Davinci Resolve | Canva (titles) | YouTube Audio Library
Recently, I was invited as a plus one to the Zipline brewing Co employee Christmas party and left feeling mega inspired. It was one of the most authentic places I have been around since working in “Y’allywood.” The following week I retrieved the product, filmed some glory shots at Studiodaze Omaha ( I built the wall too!) against a black backdrop and then sat in the edit bay tweaking some effects and plugins.
I fear, I really left the story behind while in the fox hole (edit suite) and just went full force with as many ‘scroll stopping’ edits I could make. Which was way to much. So, after toning it down a bit – I decided to cut ‘er loose to the inter-webs to get some feedback.
With this one spec ad, I did learn how to teak the creative to curb the distribution appetite. In the future, I would match their culture with a “Wieden+Kennedy” approach or those Old Spice commercials, ya know? Introduce more narrative, to help grab life by the harness. Make it an adventure, bright and sunny.
huh.
Inspiration strikes again!
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